We have established a dedicated market insights team that collaborates with brand clients, analyzes consumer data, and tracks industry trends to precisely identify the core demands of different customer segments. For instance, in the outdoor apparel sector, we found that consumers not only prioritize fundamental functions like waterproofing and warmth but also place greater emphasis on lightweight designs, breathability, and eco-friendly materials.

Based on these insights, we proactively map out our R&D direction, establishing a dual-track model of “reserve R&D + custom R&D.” This approach not only meets clients' immediate needs but also leads trends in niche sectors.

End-to-end control from fabric sourcing to mass production

As manufacturers, we are acutely aware of the risks and costs associated with mass production. Consequently, we treat "sample testing and mass production validation" as a crucial closed-loop process within our R&D cycle. Upon completion of each product's development, it undergoes multiple rounds of sample iteration: - Initial samples focus on validating the fit and design rationale; - Revised samples refine fabric selection and manufacturing details; - Pre-production samples are manufactured entirely to mass production standards, undergoing comprehensive performance testing and wear trials.

In the future, we shall continue to focus on core R&D.